I had the privilege of working with Toby during the 2024 season, where he served as Glamorgan’s assistant coach. His impact on both the team and my personal development as a leader was invaluable.Toby brought a wealth of knowledge, a calm presence, and a sharp tactical mind to our setup.
Seminars, Workshops & Motivational Speaking
High-performing teams do not happen by chance; they are deliberately built from a culture of excellence and strong leadership.
Team Coaching
Learn from 20 years-experience of coaching, competing and studying high-performance environments.
Executive Coaching
For C-Suite Executives & Senior Leaders, High-Potential Professionals Preparing for Leadership
who we are
Epem Coaching for Businesses & Individuals
We help Businesses and Individuals with Seminars, Workshops & Motivational Speaking, Team Coaching and Tailored One-On-One Executive Coaching.
What Clients Say
Wealth of knowledge, a calm presence and a sharp tactical mind

Sam Northeast
Highest ever run scorer at Lords (338*) and Captain of Glamorgan County Cricket Club, previously Captain of Kent County Cricket Club and England A
I instantly enjoyed his coaching, philosophy and energy
Toby came to Glamorgan and I instantly enjoyed his coaching, philosophy and energy around the team. What stood out for me was his work ethic and willingness to go a little deeper into conversations around mindset and performance. He was observant and asked questions to get us all thinking of ways to improve not just as an individual but as a team.

Colin Ingram
International Cricketer, South Africa.
Passion and enthusiasm for performance optimisation
I have known Toby for more than 10 years and can testify to the high level of professionalism and personal values he brings to his work. Toby exhibits a passion and enthusiasm for performance optimisation. This is clear in his career accomplishments in sport where he is recognised as an excellent performance coach.

John Ferguson
Managing Partner at John Ferguson Leadership
Significantly impacted my professional growth
I had the pleasure of working with Toby Bailey during a series of coaching sessions that significantly impacted my professional growth. Having never been coached before, I was initially unsure of what to expect, but Toby’s approach was both insightful and practical.

Stuart McLaughlin
Director of IT and Facilities at Scottish National Investment Bank
Supportive space for honest reflection
I worked with Toby as my coach during a challenging transition period after being made redundant. His ability to listen deeply and provide thoughtful guidance was exactly what I needed at such a pivotal moment in my career. He also helped me develop my own personal brand ahead of starting a new role in management consulting.

Rich Adams
Operations Director, Energy Industry
Athletes and coaches noticed his exceptional technical knowledge
Toby came with a reputation as a high-quality coach and simply exceeded expectations. We worked closely together on some tough coaching and human challenges and a few things stood out: Genuineness, authenticity and generosity with his time went without saying.

Stephen Rollnick
Honorary Distinguished Professor and Clinical Psychologist -Co-founder of Motivational Interviewing
Helped me grow in his various roles at Cricket Scotland
Toby has been a large influence on my cricketing career to date in coaching and guidance. He was my first professional head coach in the regional programme in Scotland and helped me grow in his various roles at Cricket Scotland as a player and a person which has allowed me to represent Scotland with great pride and put in performances for my country.

George Munsey
International Cricketer
One of the most insightful and inspiring coaches
What sets Toby apart is his ability to truly connect with people, understanding their unique personalities to bring out the best in them both on and off the field. His natural leadership and team-building skills created an environment where players thrived and exceeded expectations.

Kyle Coetzer MBE
International Cricketer and Coach
Gave me the knowledge, confidence and support I needed to succeed in coaching
Toby has been an excellent mentor for me since I began my journey into coaching. From the first day I met him he took the time to get to know me, going above and beyond what I would call normal support.

Craig Wallace
International Cricket Coach
What we do
Coaching Programs for Business, Teams and Individuals
What does it take to achieve the impossible? How did Scotland, an underdog in world cricket, defeat England, the number one team in the world? Find out more about our Seminars, Workshops & Motivational Speaking
Using over 20 years-experience of coaching and competing and studying high-performance environments. We understand factors that motivate cohesion, trust, and productivity. Fint out how E-PEM can help your team.
One-on-One Executive coaching to enhance leadership capabilities, optimise performance, and drive professional growth. Our coaching programs support executives, leaders and Identified Talent to develop.
Achieve the Impossible
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